Commenti disabilitati su London Collections: Men AW14 Day 3
The final day of London Collections: Men AW14 was our busiest day so far with 6 Fudge sponsored shows over 7 short hours! There were 18 shows throughout the day and over 30 people styled by the team from Hob, Reece Bullman from Strangeways and Tom Gilling from Mark Riley Hair in the 2 Fudge Fixes.
The busy schedule meant we had several art teams working across central London. The day started for them at the Sibling and Kent & Curwen shows before moving on to Katie Eary, KTZ, Christopher Shannon and A.SAUVAGE.
Super shiny and slick hair are going to be 2 HOT trends in AW14. Across the 3 days shiny hair with texture was most notably at Burberry Prorsum, Hackett and Christopher Raeburn. The super slick version made an appearance at J.W.Anderson, Lee Roach and Jonathan Saunders.
Fringes were also huge this season for a modern twist on a bowl cut at Sibling and long fringes at Kit Neale. Paintbox was also in demand with an authentic punk look being recreated by Tina Outen at Katie Eary. A.SAUVAGE went for an orphan warrior look to contrast with the clean, tailored collection. Stephen Low for Neville Hair and Beauty created a more traditional prep boy look to go with the Kent & Curwen collection which was inspired by the British Navy.
The super shiny look continued at Christopher Shannon where the models were made to look like they had been out in the rain playing football. To create the look Fudge Hair Gum was applied to give the wet look before individual strands were placed across the face.
Roku produced super slicked back hair for KTZ using Fudge Hair Cement to damp down the hair before combing the hair back and setting with a hairdryer. The final look was completed with Fudge Head Shine to give a super shiny finish
All the pictures from the whole event will be appearing on Pinterest and Facebook over the next few days. Stay tuned to Twitter for a great competition and Twitter takeover with John Vial, who’ll be answering any questions you have about LCM and helping with any of your hair concerns.